How Live 365's Most Successful Broadcasters Face Financial Ruin Even If They Shut Down Immediately
Imagine, for a moment, that you had an ongoing business relationship with an organization in 2006 and have already paid the $2,000 in charges that the organization had billed you for during that year. Now, imagine it is early March, 2007 and a governmental board announces that the rate should have, instead, been somewhere between $10,000 and $40,000 and that you have to pay the balance now
retroactively. And, not only that, since January 1 you have been building up a bill with this organization at a rate which, by the end of the year, could result in you owing it up to $100,000.
Would
you be able to fork over such an amount of money for an unexpected expense on something you had
already paid a rather hefty price for in the first place? If so, would you be able to do so without a significant amount of financial pain? Would you possibly have to take out a loan of some sort to cover the bill? If not, what percentage of the population do you suppose is in such a position?
What I have described above is exactly what the Copyright Royalty Board did on March 2 to Live 365's most successful independent broadcasters who had signed up for the Live 365 X5000 package. These broadcasters are private individuals such as myself who are passionate about the music that they play and broadcast as a hobby, often investing considerable time and expense and usually getting no other reward than the the pleasure they get from doing it and the emails they receive from happy and grateful listeners.
Many of these broadcasters are now facing the prospect of financial ruin and perhaps even bankruptcy.
I hasten to add that I did NOT sign Radio
Dismuke up for the X5000 package -
thank goodness.
Here is a bit of background about the X5000 package, why it came into being in the first place and why those who signed up for it are suddenly on the hook for far more money that most of them can possibly afford.
Last time the
RIAA tried to pull a similar stunt with Internet radio royalties a few years ago, a Small
Webcasters Settlement Act was passed by Congress which allowed small Internet broadcasters with revenues under $50,000 per year and expenses under $30,000 per year to qualify for a flat
SoundExchange royalty payment of $2,000 per year.
Live 365 and other major streaming audio providers such as AOL were way too large to qualify for the Small
Webcasters Settlement Act and had to pay a very expensive per song per listener rate.
Because of that per song per listener rate, the royalty bill for Live 365's most successful stations, some of which which were pulling in hundreds of thousands of listener hours per month, ended up being a huge financial drain on Live 365. One option that Live 365 could have taken to address this problem would have been to significantly cap the number of free listeners that were allowed to tune into such stations at any given time. But such caps would have made it impossible for those highly successful stations to maintain their listings in important directories such as
itunes.
To address this situation Live 365 came up with the X5000 plan.
Under the X5000, individual broadcasters agreed to get their own license with
SoundExchange under the Small
Webcasters Settlement Act and they, not Live 365, were responsible for $2,000 minimum royalty. In exchange, Live 365 gave these broadcasters 500 listener slots at no cost and covered all of the broadcaster's royalties for
ASCAP/
BMI/
SESAC.
It was a great deal for everybody. $2,000 per year for 500 listener slots was a great deal for broadcasters - especially since Live 365 also provided the broadcasters with all of the server statistics needed to submit the quarterly reports to
SoundExchange, which is not a small thing as many suspect that the reporting requirements were deliberately designed to make tracking and reporting requirements as difficult and as much of a burden for small broadcasters as possible. And, on Live 365's end, freed from having to pay the exorbitant
SoundExchange royalties on the stream and only being responsible for bandwidth costs and
ASCAP/
BMI/
SESAC royalties, Live 365 was actually able to turn a profit on the advertising it targeted to X5000 station listeners.
I guess it was
too good of a deal
because all of the provisions that Congress passed for small Internet broadcasters under the Small Webcaster Settlement Act were eliminated under the new royalty scheme.Under the new royalty scheme, even the smallest
webcasters have to pay per-song, per-listener.
Here is what makes this a financial disaster for
hobbyists who became licensed with
SoundExchange in order to qualify for Live 365's X5000 package:
the new royalty rates, including the elimination of the provisions established by the Small Webcasters' Act are retroactive to the year 2006.
This means that
webcasters who thought they would only be on the hook for $2000 for the year 2006 and might perhaps see a modest increase in that minimum amount once the new rates were announced by the Copyright Board are suddenly being told that they will have to
retroactively pay
MANY times that amount.
According to Mark Lam, the CEO of Live 365:
"The average X5000 station under these "per performance" rates will find their 2006 royalty obligation around $10,000, with some stations surpassing $40k. At current TLH, without any change in the new rates or streaming, some could find their 2007 SoundExchange bill approaching $100,000."
Again, keep in mind that the individuals he is talking about are not deep pocketed corporations who have lawyers who can fight this out in court. The are ordinary private citizens such as myself who run an Internet radio station as a hobby and are
already probably spending more that they probably would like to on maintaining their stations.
Oh, and by the way, my understanding is that the royalty bill on these new rates is due very soon, with no regard for the appeals process which will hopefully overturn all of this.
Again, I ask, what percentage of the population, do you suppose, is in much of a position to suddenly absorb an unexpected $10,000, $40,000 or a $100,000 expense without being financially ruined or being in hock for years?
The Copyright Board,
SoundExchange and the
RIAA, which is behind the actions of both, are not content to just force these stations to go off the air - they want
blood and are perfectly willing to knowingly drive decent individuals into personal bankruptcy.
And what did these broadcasters do to deserve something such as this being brought upon them? They had the
nerve and
audacity to provide their audiences with an opportunity to listen to something other than Brittany Spears and other lowest common denominator type stuff that the major labels who dominate the
RIAA want you to listen to in order to ensure that music sales are largely concentrated on the hit recordings that such labels depend on.
I might add that broadcasters on Live 365 are people who choose, at great expense to themselves, to share their music with others
legally.
I am sorry - but there is only one word that comes to mind which I think adequately describes what is happening to these broadcasters:
evil.
Because of the potential impact of the new rates on X5000 broadcasters, Live 365 is strongly recommending that they consider lowering their free (i.e., non-VIP) listening slots to zero or taking their stations down completely.
As for the short-term impact on Radio
Dismuke's Live365 stream - there is no word yet what, if anything, Live 365 will do. It is possible that they could eliminate the free listeners slots and make the station available only for VIP members. Or they could raise my rates by a rather significant amount in order to cover their increased costs. Long term, of course, if something is not done to overturn it, there is no way they can continue to carry my station at a rate that I can afford - assuming that Live 365 is even still in business.
Please do not allow the Copyright Board,
SoundExchange and the lawyers and
lobbiests at the
RIAA to get away with it. Do not allow them to bring innocent men and women whose only crime was to have a dream of sharing the music they enjoy with others
in a legal and lawful manner to be financially ruined in the name of protecting a technologically obsolete and increasingly irrelevant recording industry from the emerging competition it dreads and knows it will have a difficult time standing up against.
Above all, do not allow them to take away your freedom of choice in the sort of music you are able to listen to.
If you are a fan of the music that I present on Radio
Dismuke, please do not allow them to take us back to the bad old days when few people outside of those who owned their own private collections of vintage 78 rpm records ever had much opportunity to listen to it.
Please write your representatives right now. And once you have done so, nag all of your friends to do the same. Speak out to anyone who will listen. Write letters to the editor. Put up postings in online message boards. Post something to your
myspace page and all of your
myspace friends.
Please act quickly before it is too late.